Let me take you on a journey down memory lane. Think back to prom, that really important first date, or just when you were young and didn’t have the slightest idea how to do an everyday makeup look. Where did you go for help? Probably YouTube makeup tutorials.
The sophistication of today's beauty vloggers and bloggers has increased exponentially since even 2010 and has become a lucrative career option for those willing to take the risk.
Yeah, I said risk. Youtube is also riddled with struggling or amateur beauty vloggers who sadly won't make it.
Like myself:
Finding the right lipstick shade has been a struggle for me. Maybe if I listened to beauty bloggers more often, I'd know what color to buy.
Beauty and lifestyle bloggers have taken over the beauty scene. Acting as ambassadors for big brands as they advertise their favorite products
It's an online marketing tactic that encompasses everything that works about the authentic, influencer marketing that so many love. Followers and influencers foster friend-like relationships where the followers feel as though they know the beauty blogger on a personal level making their recommendations valuable.
Young girls are starting to wear makeup earlier and earlier, and with makeup brand loyalty being so incredibly strong, it's important for brands to get their foot in the door early.
Here's a comical viewpoint about today's tweens having an advantage over girls growing up before the youtube revolution. Coincides with one of my earlier blogs about Millennials vs Gen Z's.
Makeup reviews aren't going anywhere soon, and it's fun to see the social media community sharing their perspectives and experiences with their online circles.
I see many bloggers expanding to clothes, product box services, and the like on my feeds. As a consumer, I enjoy seeing all of these reviews, and I do actually change my shopping habits based on blogger's reviews.
Are you more willing to buy a product that a blogger recommends? Let me know in the comments!
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