Who doesn’t love live coffee house music? Especially when it’s with and from dear friends. My friend of 7 years wrote an album so I went to Atlanta's Taproom Coffee House this weekend to hear him and two other acts play. 10/10 would recommend.
Taproom is one of those trendy coffee houses that offers beer and wine as well. Which is an atmospheric breath of fresh air for some who want to have a glass of wine in the comforts of the coffee house aesthetic.
As I sat there, enjoying my iced coffee, surrounded by many long time friends, swaying and singing along to familiar melodies, I was inspired. Inspired to write more music, and inspired to check out Taproom's social media to see how they're doing.
I found a lively social media presence AND a picture from the packed house show I attended (see above. I'm somewhere in the left middle). They post frequently and have a good following. You'll find trendy coffee pictures in their industrial yet cozy shop, fun trick shot videos, posts introducing new baristas and drink specials, and more.
Their Instagram has 5,690 followers, 1,455 posts, with posts ranging in 40-211 likes. Their content is engaging, inviting and genuine. Like you want to be friends with the people who run the page/work there because they just seem precious. At least that's how I feel. From my internship at a winery, I know how it can be to try to make drink pictures stand out and engage.
On Twitter, you'll find mostly the same content from Instagram, but they have a 940 to 81 followers to following ratio which is good for Twitter right now. Upon closer inspection, their Twitter engagement is a little lacking. They'll like a couple tweets a week, but really don't have many replies. Which is understandable, as most of their audience is on Instagram. Twitter is just reinforcement.
Here's a tweet/post^ I found really creative and engaging. As we're transitioning from Hurricane Irma, this was an innovative way to reach out and get people in the store. If I lived closer, I'd be very into it.
Their Facebook page has 2,706 likes and a 4.9-star rating with almost entirely great reviews (102 out of 106 were 5-star). People appreciate the nice atmosphere and decor, and the coffee was often called "superior." With approximately 5-20 likes on posts recently is to be expected from a coffee house on Facebook.
Their website is very welcoming. Very appropriate coffee shop vibes with clean simple lines. Well organized content, and ability to find out about events (like my friend's show this weekend), and even their own blog. Everything I would expect to see from a coffee house today. Very impressed.
I was impressed with what I found from Taproom, and I even followed them on Instagram. And that means something from me. With the social media revolution, events like concerts and shows have the potential to increase media following and brand loyalty in a quantifiable way. Instead of just an influx in sales on the day of the event. Because of my friend's show, they gained me as a new Instagram follower.
SO: encourage your friends to write albums and go see them sing their hearts out while you sip coffee (or beer or wine). You won't regret it.
Comments
Post a Comment